How would you like to make money from your podcast? If you are podcasting, the potential to generate income from your podcast is an added benefit for you as a podcaster.
As a podcaster, you don’t have to worry about big overheads and the income generated through your podcast will be mostly profit.
There are three main ways that you can make money from your podcast.
1. Generate income through commercial sponsors
One of the best ways to generate income for your podcast is by commercially sponsoring your show. If you can get a major sponsor, you can generate big income for your podcast. As time goes on, major companies are beginning to recognize the true importance of podcasting.
Two moms, Paige and Gretchen, from Virginia, understand the importance of business sponsors. They host a weekly show called MommyCast that focuses on mothers. Paige is a mother of 5 and Gretchen is a mother of 2.
They have secured two major sponsors for their program, Earthlink and Dixie. As a result, they are making substantial income just from the commercial sponsorship of their program. When they started podcasting, they probably had no idea how popular their show would become. However, Earthlink and Dixie recognized the impact of their program and decided to become sponsors. http://www.mommycast.com/
If two Virginia moms can do this, either can achieve the same goal. It doesn’t matter where you live or what you’re podcasting about. If you can build a substantial listening audience, your chances of getting major sponsors for your podcast will increase.
Sponsoring your podcast is a great way to generate a great source of income. If you can get a great sponsor, this could generate great income for you as a podcaster.
When two big corporations like Earthlink and Dixie recognize podcasting as a way to reach potential customers, this is great news for all podcasters. When a major sponsor advertises on traditional radio, the radio station’s signal is limited by wattage to a specific geographic region. However, with podcasting, there is no geographical limitation. Anyone in the world with a computer or mp3 player can potentially listen to the show. So this is an excellent sales pitch for potential backers.
2. make money with donations
Another way to generate income with your podcast is with donations. For example, Adam Kempenaar and Sam Hallgren host a movie podcast twice a week from Chicago called Cinecast. They review different movies and give their opinions. His podcast is becoming very popular and growing daily. http://www.cinecast.com/
If you visit iTunes, you will see that it appears as a featured podcast in your podcast directory. This is a great advantage for Cinecast. http://www.apple.com/itunes/podcasts/
Adam and Sam have decided to earn money by soliciting donations for their podcast. When you go to your website, you will see a button for PayPay where listeners can donate to your podcast. PayPal has a positive reputation and offers a great way to accept donations.
If you provide valuable information to your listener, they will appreciate your efforts and are more likely to make a donation. However, over time, Cinecast will likely be able to acquire national sponsors.
When you start podcasting, donations are a great way to generate income as your audience grows.
3. Get money from your website or blog
The third way you can make money from your podcast is with ads on your website or blog. Google AdSense is one way to achieve this goal. AdSense places ads on your website and when someone clicks on the ads, they get paid. https://www.google.com/adsense/
Another way to earn money from your website or blog is by promoting different products through Clickbank. ClickBank offers more than 10,000 products that you can promote as an affiliate. It’s free to sign up as an affiliate with ClickBank and earn money every time someone buys a product through the links displayed on your site. http://clickbank.com/
The key element to generating income is making your podcast stand out. The best way to achieve this goal is to include your podcast in iTunes and also include it in other podcast directories. You need people to know that you are out there in order to get a large audience. Over time, as your audience grows, so will the potential for commercial sponsors.