I’ve been blogging for years and I can’t imagine not having this avenue to get my message to market. Blogging also allows me to build a community, position myself as a thought leader in some circles, generate income, and write about pretty much anything I want to teach or voice my opinion about.

It always amazes me when someone doesn’t seem to understand the value of blogging. There are so many benefits to starting and maintaining a blog. Without a doubt, the return on investment far outweighs anything you can do to grow your business.

building community

One of the best ways to build a community is to start by commenting on blogs that your potential readers might be interested in. When you comment, you create value with what you write. Commenting is a great way for people to get to know you. Keep in mind that a comment on a blog will not get you much attention. will to consistency.

Inviting opinion leaders and your readers to write posts for your blog is another way to build a community.

Inviting your readers to leave comments on posts will engage them more than simply expecting people to leave comments.

Being seen as an opinion leader

Blogging about things you are passionate about and are willing to take a stand on will position you as a thought leader. The reality is that there are not many limitations on what you can write on a blog.

What frustrates you? That bothers you? What do you believe in? Whatever answers you came up with, be willing to blog about it.

Many blogs have been started by homemakers who are passionate about better education for their children. Countless blogs have been started by people committed to animal welfare. Blogs are started every day about fashion, money, nutrition, relationships and just about anything else.

Every blog that is started is an opportunity for the blog owner to make a positive impact on those things that are important to them and their community. As with building a community, maintaining your blog on a consistent basis is key to your success.


I had an amazing opportunity to get featured because of blogging. One of the most amazing was when I used my blog to raise awareness and funds to rescue animals. I am passionate about caring for animals. Little did I realize how many of my readers have similar interests. That is, until I organized a fundraiser using Thunder clap and Go Fund Me and blogged about it.

As a result, I was invited to speak at Blog Paws. Since then, I have presented at WIPIN and IBPSA conferences. Each of these opportunities has created more opportunities.

The blog gives me incredible visibility and yours can do the same for you.

Monetization opportunities

There are many ways to make money from your blog. You can sell products directly from your blog. You can offer affiliate products from Amazon, JVZoo, Click Bank, or directly from a vendor.

A great way to rank for an affiliate product is to review something you use and like. For example, I have been using Instant Teleseminars for years. It is an excellent platform for teleseminars and webinars.

The downside for some is the price. Although there are many free services, the functionality of Instant Teleseminars compared to free services is far superior.

Boom! I just gave you a real life example of how to write a short review for an affiliate product.

traffic conversion

There are several actions that can be considered traffic conversion. The most obvious is when someone opts for something you give them in return, like an electronic report, a webinar seat, an audio file, a free consulting session, or group training, to name just a few opportunities to convert. visitors into subscribers. your list.

A word of caution; avoid giving away something that requires a lot of your time like consulting sessions. Instead of opening it to just anyone, you can ask visitors to fill out an application that allows you to determine if the person is the right person to talk to you on the phone.

Other types of conversions would be scheduling an appointment for professional services like carpet cleaning, initial dental checkup, dog boarding, dog grooming, or whatever services you offer.

For very high-end services, selling directly from your blog may not be the best option. An excellent option is to encourage visitors to what is known as an engagement series. This is exactly what it sounds like; Commitment to your visitors with high value information.

Drive traffic to your social networks

I love using my blog to encourage visitors to join my private Facebook group. It’s great that people read my blog posts, but there’s no guarantee they’ll come back. By offering them the opportunity to be a part of my private Facebook group, I have more opportunities to build engagement and value for them.

writing a book

Yes! Blogging is a powerful way to write a book.

“Most bloggers, on the other hand, write a ton of books, probably three or four books a year on average, but most of them never even realize they’ve done it,” reveals Nina Amir.

“Later, sometimes much later, they realize they have a ton of content that could be made into a book.

“Many make the mistake of not consciously bothering to write a book. They just blog.

“Here’s a better way: Plan the content of a book, then write the book in post-sized chunks every day and publish the posts, the book, on your blog.”

To get the most out of your blogging efforts, create a vision of what you’d like to see happen from having a blog.

is it for visibility? Monetization? To be seen as an authority? To build a list of subscribers? To write a book?

Whatever your reasons, plan your course, stay focused, and stick with it.

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