Want to know about a weird and weird (but highly effective) way to add another 5, 10, 15% or more to the response of your marketing promotions?

So listen to this:

One of the best “marketing” stories I ever heard was about the furniture dealer who had a “scratch and dent” sale selling water-damaged furniture at a deep discount.

Turns out he made so much money from this sale that he ended up poking holes in the warehouse so the inventory would get wet so he could ethically give it away at a deep discount!

And really, if you’re selling a physical product, there’s no reason you can’t do the same.

I do it all the time.

And sometimes I make more money from these damaged product sales than from my regular promotions.

But be careful here.

You don’t want to lie or do anything unethical. And what makes this work is that a damaged product is a credible excuse for a sale.

So keep things within the limits of reality and good taste. Do not try to sell new things with these discounts or anything like that.

In fact, you shouldn’t overdo it at all unless you know exactly what you’re doing.

I like to do these sales only once in a while, when people aren’t expecting it.

And don’t worry, you don’t necessarily have to drill holes in your warehouse or set your garage on fire to do this either.

But if the printer ruins the labels on your CDs or you have a lot of returned inventory that has been opened, then it’s perfect for this type of sale.

Bottom line:

Having a scratch and dent sale is easily one of the quickest and easiest ways to get the most money out of your business. And it’s perfect to do once or twice a year after a big mailing to your list.

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