PAY PER CLICK (PPC) ADVERTISING:

Advertising through the PPC method allows you, as a business owner, to place ads with the use of keywords within the search engine results pages, of course, for a price. The goal of PPC is to help website business owners attract targeted customers. Target customers are those who are already looking for your product offerings or similar; This helps you present your ads and your business to those who are likely to be potential buyers. The whole point of PPC advertising methods is to provide you, the site owner, in control of your budget and at the same time get maximum exposure from the site.

Please understand that you are not paying for your ad placement; Instead, you pay once a potential customer clicks on your ad and accesses your website. The amount you pay for that customer has already been agreed through a bidding system. It is imperative to your site’s success to appreciate that you are paying every time your link is hit and your landing page is accessed – remember your budget!

When starting your PPC campaign, you need to keep an eye on your budget and be prepared to spend a little more during your first few weeks while learning the system. Once you have your funds ready, it’s time to determine your keywords. Make sure you properly research not only the best keywords or keyword phrases, but also the value of those words in terms of competition. Keep creating your ad and creating an account, and before you know it, you’ll have plenty of data to help direct your efforts.

Often times, third-party companies allow search engine ads to be placed on their site; These are often referred to as content network ownership. This is a benefit for everyone involved; especially considering that a win-win situation is rare in life. See, the third party gets a share of the revenue that you, the advertiser, pay. In fact, they can earn more than eighty percent. Consider when you have searched the web for an article or information and came to a website full of information; Do you remember the ads on the page? These ads usually have something in common and complementary to the article or information you were looking for.

It is not uncommon for consumers to ignore ads on the content network and this place is not rated as highly as a high listing on the search engine results page. When your ads appear on a content network property, don’t worry, your ad is still being seen! In fact, your ad is displayed and viewed alongside information similar or complementary to your product. Now, there may not be a high click-through rate, but these search engines will likely resemble your target audience and therefore resemble your customers.

Types of PPC

There are mainly two different types of PPC, flat rate and bid-based.

Flat rate

The flat rate is a great option, especially if you sell products at great prices. This is often the option selected by those who need to appear on the comparison shopping results page. In these types of search engines, customers are highly targeted along with choosing the product with minimal fees.

Remember, you can always pay more for a higher ranking, but you may find that it is not necessary after collecting some benchmark data for comparison. Ask yourself if paying more will actually attract more attention than you are today, or if changing your ad would be more prudent.

If you decide you want to change your ad or even pay more for a higher level of exposure, check to see if that site uses rate sheets. Rate sheets have a fixed amount due per click, but are in line with possible areas available as ad space. Now, don’t assume that you are restricted to just those prices; No, you can negotiate if you are offering search engine owners a long-term, valuable contract.

Based on bids

Bid-based bidding gives the buyer many opportunities to control their budget; This type of PPC is like an auction for advertisers. Each PPC customer informs the networks how much they are willing to pay to rank higher on the search engine results page – you set the maximum amount you are willing to pay and compete with other advertisers. The competition takes place as an auction and each advertiser bids for the place and you quit when the bid is too high for your budget. There are often multiple places open and this often depends on the keyword. When there are multiple places, they will be ranked in order of bid value and maybe ad quality – make great ads!

Budgets and offers

You will need to determine what your maximum rate will be when using PPC; When making this determination, remember to bear in mind that the website is open 24 hours a day, 365 days a year. If you don’t take the above into account, you will find that PPC can get very expensive very quickly. While trying to make this financially difficult decision, give Yahoo’s Estimator tool a try. This tool will help you develop and calculate potential budgets and is very useful in judging how much money you will spend to face your competitors and if it will be worth it. In general, you want to spend enough to get to the top five on the search engine results page.

You will also need to consider the value of your offer in terms of keywords. Some keywords are worth more than others; in fact, some of the most popular keywords will be almost impossible to pay for. The affordability of a keyword has a lot to do with the financial strength of its competitors, especially national brands.

In these situations, you may want to search for keywords that are very specific so that when your ad is clicked, your chances of conversion are higher.

Preparing your ad

When preparing your ad, be sure to keep your audience in mind. Take the time to learn their language, their hobbies, their hangouts, and their demographics; Doing this will provide a wealth of knowledge. This knowledge will steer your ad in the right direction to create eye-catching, attention-grabbing and converting ads.

Don’t forget to make your ad and landing page consistent so search engines know they’ve come to the right place. Also, make sure the ad links to the information the prospect is looking for or your bounce rate will be higher than you want.

The big three

There are many different search engines on the Web that offer PPC, but the big three include Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.

Google Ads

Google AdWords is the world’s largest PPC player. Because Google has built itself to be the most popular search engines and aims for customer satisfaction, it has as many potential customers as possible. The number of potential customers is staggering – create a great ad and landing page and success can be yours. Start your efforts here; It is the easiest to manage and has many instructions available to help you get your roots in PPC. It’s worth noting that being successful on any search engine site takes time and effort; take the time to learn each PPC system.

Yahoo! Search Marketing

As more and more people are turning to the Internet to do their shopping, it is a good idea for individuals and businesses looking to sell products and expand their consumer base to have an online presence. This can be done with the help of Yahoo! Search Marketing. This program allows individuals or businesses to advertise on the search results page of Yahoo! And popular Yahoo! Network.

If you decide to set up a Yahoo! In your Search Marketing account, you can use what they call a “sponsored search” to make ads that contain keywords that you think people will use when searching for a business like yours. When the keywords you have chosen match what is put into the search engine, your ad will appear on Yahoo! search results page. So if all the searcher has to do is click on the ad and they will be sent to your website.

A nice feature of Yahoo! Search Marketing means that you are in control of how much money you want to spend on advertising. All you have to do is set a maximum bid of how much you are willing to pay when your ad is clicked, at the same time that you can set the limit of what you want to spend each day. So you won’t be hit by an astronomical bill out of nowhere. This is a good option if you want to start with a little advertising to see how it works before deciding what to spend on advertising in the future or if you find that there may be some other place where your budget would be better spent.

Microsoft adCenter

Microsoft adCenter is similar to Yahoo! Search Marketing agrees that it works with Microsoft’s search engine, Bing. With Microsoft adCenter, you can target your desired demographic of customers using over 10,000 keywords, which you can apply to reach customers locally, by gender and age range. By being able to focus on your target demographic, you’ll have the best chance of maximizing the return on your advertising investment.

When you use Microsoft adCenter, they provide you with data to help you and your business optimize your advertising campaign to make sure you know when you are getting the most benefit and reaching the most customers.

Microsoft ad Center is a pay-per-click advertising model. To start using the program, set a maximum bid of what you are willing to pay for each click on your ad. You will also establish a monthly budget of what you are willing to spend on advertising. Make sure to take this into account when determining how much you want to spend during the month, if it turns out to be too small your budget may be gone in less than a week, especially if the ad campaign is more successful than you are. can think. So be sure to take the time to think it over carefully, and don’t be afraid to ask Microsoft for help figuring out how much to allocate for advertising.

Leave a Reply

Your email address will not be published. Required fields are marked *