Have you ever wondered what the difference is between organic and inorganic traffic and how you can develop them? In this article I am going to explain the difference and how you can increase each type of traffic to your website.
First, let me define each of these types of traffic:
Organic traffic
This is the traffic that comes from search engines. It can be Google, Bing or Yahoo, any search engine.
When someone types a search and your website appears and that person clicks to visit your website, they have received organic traffic.
Inorganic traffic
Basically, it is traffic that does not come directly to your site from search engines. Let me expand further.
If someone does a search using Google and visits a site (not yours) and you have some content on that site and then click and visit your site, this is referred traffic. It is not organic traffic.
So how do you increase this type of traffic?
Increase in organic traffic
Search engine traffic is not something you have control over. Over the years, people have tried to control and manipulate the way search engines display sites, but in the end the search engine is in control.
The best way to ensure that your site has the best chance of showing up in search engines is to create quality content that is unique and provides the best response to a particular search phrase that someone enters the engine.
Therefore, having a descriptive title and content that contains the words that people would naturally use on that topic will provide the general meaning that search engines are looking for in response to that query.
There’s no point worrying about keyword percentages and the like.
Obviously having links to your site from other related authority sites will help, but only if it was natural to have them. If you have forced those links or paid for them, your site could be penalized.
Social media sharing is also a measure of the popularity of your sites and therefore this should be encouraged, but again it is not something to obsess over.
Increase in inorganic traffic
The good thing about this traffic is that you have more control over it. It may take more work or money, but you will probably see results faster.
So things like paid traffic and content marketing fall into this category. If you are new, then it would make sense to try free methods until you are sure your funnel is working.
Your subscriber traffic would also fit into this category.