How would you like to have countless people clamoring for your books and willing to visit your website to purchase them?

Most entrepreneurs wait until their website is designed before thinking about marketing their products on it. What a pity!

When someone asks you about your book, you may have said, “My book is about….” Mention features like tips in a book or your story. Your story may be too long and bore your potential readers. These mistakes will turn off your potential buyer. What they want is a quick visual billboard of your book, your 30-60 second “tell and sell.”

Without your “Say and Sell in 30 Seconds” clearly stating the core benefit, audience, and what makes your product unique, you will bore your visitor and lose the attention they need to tempt them to take out their wallets and pay you. point.

Your “tell and sell” gives your book’s audience a reason to buy. The “Tell and Sell” is the shortest sales letter you’ll ever write. You can also use this one or two sentence summary at any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as an “elevator speech.”

It’s not the book, it’s the hook!

It’s best to know your hot title, unique selling points, preferred audience, and benefits before you put words to paper, even before writing a single chapter. But, even if your book is already available, you can still motivate endless book sales with your “tell and sell.” Be prepared to write five to seven versions until the best one emerges. And remember that your “say and sell” must be clear, compact, compelling and commercial.

How to Build Your Bulletproof Tell and Sell

1. State your title. For example, “Write your eBook or other short book, fast!”

2. Add your primary audience and benefits after saying the headline.

Example: “Write Your E-Book…” offers authors and small business owners shortcuts to designing and marketing their best-selling book so you can share your unique and useful message with the world, become known as the savvy expert, and make top money. each month.

3. Add a sound bite that helps people easily connect with your book. Compare your book with a famous one. Call it a companion piece to the main title of a famous author. Your potential buyer will want your book because they are in good company.

“Write Your eBook” picks up where Dan Poynter’s “Desktop Publishing Handbook” leaves off. They are the nuts and bolts you need to market and quickly design and write a book that sells.

4. Put them all together, spell out your own “tell and sell” that you eagerly memorize and share with everyone the next time someone asks, “What is your book about?”

Final example: “Write your eBook or other short book, fast!” offers authors and small business people like you shortcuts to designing and marketing your best-selling book so you can share your unique and useful message with the world, become known as the savvy expert, and earn big bucks every month. Recommended by Dan Poynter, it picks up where he left off with his “Desktop Publishing Handbook.”

The great benefits of owning your “tell and sell”

When you know how to “tell and sell” before you write your book, you’ll be marketing as you write. You will give your audience much more. Your book will be greatly improved because you will write a more organized and focused copy, making it easier for your buyer to understand. Each chapter will demonstrate your “tell and sell.” You’ll also write faster, because with focus, you’ll need far fewer edits and rewrites.

Knowing that benefits sell, you can now be ready when you meet anyone anywhere with the “say and sell” of your book.

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