Search Engine Optimization (SEO) is a fast-paced field that doesn’t necessarily adhere to the regular definition of working hours. Many people have Monday through Friday, 9 am to 5 pm jobs that allow them to “switch off” and enjoy their down time. On the other hand, SEO specialists are part of a very dynamic field that requires them to always stay on top of their game. SEO is a competitive industry where sometimes thousands of blogs and websites target the same audience, not to mention the fact that the rules of SEO are constantly changing. As such, these specialists are constantly learning and developing new techniques to provide their clients with the best possible search rankings.
Investigation
A typical SEO specialist will spend at least an hour every day researching SEO and internet marketing blogs and forums just to keep abreast of developments in their field. In fact, this investigative time is one of the most critical aspects of the job, as clients pay for a specialist. SEO professionals cannot simply rely on yesterday’s techniques; otherwise, we’d all be optimizing our sites without even giving a second thought to social media.
link leads
From keyword stuffing to social media, SEO as a field is always evolving, usually at a rapid pace. However, link building is still one of the key elements of SEO. Still, search engines are also more sophisticated, so backlinks need to be high-quality, relevant links to have a positive impact on search rankings. On average, an SEO specialist will spend at least 90 minutes of each day building links.
tutorships
With the exception of freelance SEO professionals, most SEO specialists also have a team of helpers. To grow your SEO agency, you want to develop a staff of people who are sometimes assistant level, but can also offer a unique experience. Ideally, an SEO specialist will spend 30 minutes to an hour every day coaching attendees to help them with some of the basic SEO tasks.
Social networks
Facebook, Twitter, YouTube and other social networks are a necessity in today’s SEO world. These platforms give business owners access to thousands of potential customers, especially considering that Facebook has over a billion users worldwide. In addition, new and different social networks are always appearing, and SEO specialists must know how to benefit from these mediums. In fact, social networks occupy at least a couple of hours of each day for an SEO specialist.
Tools and analytics for webmasters
Finally, SEO specialists need to understand not only the techniques to improve search ranking, but also whether these techniques have been effective. The number of visitors, the source of the traffic, bounce rates, type of visitors, social analytics, and conversion rate are just a few statistics that an SEO specialist will analyze to track the progress of an SEO campaign. As such, your day will include at least an hour doing analysis or learning new tools.
As you can see, an SEO specialist has a very busy job. While you may only consider bottom-line search engine results in your internet marketing campaign, there are actually a number of complex procedures and tools that an SEO specialist employs to make your site more visible.