The line between an article that attracts thousands of readers and those who sit in the corner of cyberspace collecting virtual dust is sometimes so thin that it goes unnoticed.
However, if you put yourself in the reader’s shoes and follow the process of how they find your articles and decide to read or leave them, it becomes pretty obvious. Little things matter, and one of them is the title of the article.
When readers find your articles among the tens or even hundreds and thousands of other articles, how can you have a chance to get their attention? With the magnetic headline, you can immediately grab their attention and get them to read it.
Here are some tips to help you create a powerful and engaging title for your articles:
1. Know your readers
Without knowing your readers, how can you know what makes them want to read? Highlighting one or more of their problems is one of the fastest ways to get their attention quickly.
2. Define purpose
Having a useful title shows a promise about what is in store for the readers. It also keeps you focused on the outcome. While you can obviously rewrite the title after you’ve finished the content, it’s more likely to serve your purpose if you have it written in advance.
3. Impose clarity
A clear title is much better than a clever title. Make sure readers know what you want to say instantly. They may not have time to read and reflect on a complex title. Deliver the message as quickly as possible.
4.Includes benefits
The clear headline is one thing, the benefits are other missing pieces. A clear headline can be boring and monotonous, but when you add benefits to it, people can relate to the situation, and suddenly the headline becomes catchy.
For example, “Great Tips for Writing Articles” is clear, but not very interesting. However, if you follow it up with “…for more readers, subscribers and profits” it becomes a strong headline that any article writer should find interesting.
The title is your article announcements so spend some time writing a good one or else you may have wasted all your effort to write the article.