One of the challenges of creating a website name is making sure that no one else has taken it.
However, you can go a step further by making it unique.
After all, users find a web address that looks or sounds similar to another to be misleading. This scenario could also cause complications with the other site. For example, Flickr was forced to buy Flicker.com so that its users would not be redirected to the wrong site. So how do you come up with a domain name? Well, it helps if you do the following:
- Consider using a city or a ccTLD (country code TLD).
There is nothing wrong with using a traditional domain, like .com or .net. But he makes it more difficult because there is a higher chance that someone else will take the name he wants. By limiting the scope within a specific city, country, or region, the list of similar-sounding names is minimized. For example, names like .LONDON and .SYDNEY or ccTLDs like .SG from Singapore.
- Make it easy to spell.
If possible, use common letters. Try to avoid “p”, “q”, “x” and “z” in your web address. The important point is that it should be simple enough to write. Visitors can be put off when they have to take the time to spell a name correctly – this could lower both your visitors and your conversion rate.
- Create a memorable domain name.
No matter how good your site looks, it would be meaningless if no one visits it. And how do you expect people to see him if they don’t even remember his name? Make sure your domain name is attractive enough to stick in people’s heads.
- Reduce your main keywords
Choose at least five of the most common keywords that apply to your business. Visit Crazy Domains and search for domains that include these words.
This will help you find out which companies have already taken the web addresses you are interested in. Through this process, you can simply add or remove prefixes, suffixes, and prepositions until you finally discover one that is available. This tactic could help you find what unique terms or phrases you can use.
- Avoid applying SEO trends to your domain name.
Remember, SEO trends come and go, but your domain name is forever. And with search engines constantly updating their software algorithm, there is a risk that your site’s ranking will drop simply because the trend you followed is no longer applicable. You can still apply SEO trends, of course, but they are generally more applicable to site content and navigation.
Additional tips:
- Make sure you are not infringing on someone else’s name or trademark. You can visit the USTPO and search for your preferred domain name before registering.
- Keep it short. This can increase traffic in several ways. For example, due to the limited number of characters, it could easily fit on the search engine results page.
- Make it identifiable. Although brief, it should reflect the true nature of your business.
These tips may sound easy, but remember to also consider niche, following, and marketing. With this in mind, you can have an SEO friendly domain name.