The growing reliance on mobile shopping and e-commerce portals has presented new prospects of opportunities for the line of business. Aspiring businesses, on a quest to expand their global reach, are in for a fruitful, encouraging and exciting online journey. If you are eager to launch your first online business, or if you are already living in an e-commerce business, you should pay special attention to the following aspects to bring your business to the brink of success:
GoMobile: Today, customers have become tech savvy; they are downloading apps on their smartphones to purchase a particular service or product. I’m sure no one wants their business to become obsolete over time. The optimal way is to make your website responsive. Responsive design is a new approach that helps create a business-critical website in a way that everything from content to site structure adjusts according to the resolution of devices.
According to Goldman Sachs, spending through mobile devices will increase from $204 billion in 2014 to $626 billion in 2018. It also predicts that web-only sales on smartphones, including tablets, will be roughly equal to web sales across nearly all mainstream computing devices from just five years earlier.
This is why it becomes of immense importance to hire intellectual web designers who can turn your non-responsive site into a responsive one for higher customer satisfaction.
Friendly interface: One of the main factors responsible for reducing your growth graph is the complex structure of the site that makes it difficult for customers to find the desired product/service. It is obvious that you cannot touch, feel or smell the product online; however, this shortcoming can be combated by including high-quality images followed by your detailed description and customer reviews. Apart from this, you should always strive to give something new to your customers. The interface should be intuitive and easy to use so that everyone can access your website with the greatest of ease. Also, the search bar should be located in a place that is easy for users to determine. Investing in high-quality search techniques will be an added bonus. Remember, always refrain from adding complicated and unnecessary features.
Integrate marketing techniques: You will all agree to the point that what is seen is sold. If your critical business doesn’t rank well on the most popular search engines, it means your target customers won’t be able to find you and will ultimately switch to the other eCommerce platform. The best way is to integrate some of the search engine optimization techniques or hire an expert who can do it for you. Also, always try to innovate and offer new things to your customers so that your customers do not lose interest in your offers. You can add free shipping and add holiday offers to attract more users to your site. In addition to this, try to list the price of the products only after doing a detailed analysis of the competitor’s price list. Prices should be quoted in a way that attracts attention.
Maintain privacy: If your customers don’t feel like you’re not a real McCoy, they’re never likely to buy products or services from your site. Companies that adhere to the best privacy protocols to keep their customers’ transactions secure are witnessing a higher ROI than their counterparts, one of the reports suggests. In this sense, Secure Socket Layer (SSL) is one of the standard security technologies that helps encrypt sensitive and confidential customer data. Also, integrate payment gateways that are simple, streamlined, and can be effectively managed and used by potential buyers.
Build your indelible brand image: To establish your business in today’s competitive market, you must be very cautious. Buy a domain name that truly reflects who you are and what you offer. A company that values its customers more has a better chance of growing and prospering. Study market trends and understand what exactly your customers are looking for in order to give your best to your valuable users.
Host your website in an N+1 environment: Websites or apps that don’t load within a specific time limit push your potential customers into the segment of your competitors. Latency is one of the factors responsible for poor user experience and poor search engine rankings. Host your website in a data center that is equipped with the latest techniques necessary for business growth and sustainability. The hardware you select to host your eCommerce business must be state of the art and free from all vulnerabilities. A provider that provides SLA-backed hosting and is equipped with a resilient network architecture is a good choice. Not to mention, the more scalable the data center, the better it can handle surges in traffic.
Simply put, the success of your eCommerce business depends entirely on how efficiently you can spot performance lags and eliminate them. Needless to say, poor website performance leaves your customers unhappy, which is not profitable. It not only hampers your income streams but also ruins your market presence and credibility. To ensure a smooth shopping experience for your customers, you should always strive to incorporate an intuitive interface, smart search options, reliable payment gateways, detailed product/service descriptions, user testimonials, and you should follow cheap pricing patterns. All of these factors will help make your business a successful and real McCoy.