Content placed on web pages and websites is unlike any other content in the world. With a dual purpose, online content is there for (1) website visitors to find the information they were looking for in the first place and (2) to rank the website or website within the rankings. search engine results. This dual purpose requires a special style of writing known as search engine optimization or SEO.
SEO, or search engine optimization, is what it sounds like. Optimization of content placed online to make it look more search engine friendly. To better understand SEO, one should take a closer look at how the pages of a website are indexed by these search engines.
Web crawlers or robots surf the Internet like a person would. They first look for websites that are frequently updated with new content and then filter through the Internet by reading and indexing the pages of many websites. When the robot reads a specific page, it checks all the words on that page. The focus stays on the top of the page and the bottom of the page with a quick glance at the middle parts of the content. What the robot is looking for is repetition. Word repetition is at the heart of SEO.
A keyword or key phrase representing the website must be repeatedly placed in the words, articles, meta tags and descriptions of the websites. These words are what the robots will catch and the basis of SEO. The more words are “read”, the higher the page will appear in search engine rankings.
This may seem like a very easy task to do. Why not fill an entire page with the same keywords over and over again? Well, according to most search engine bots, content with too high a percentage of keywords can be considered an attempt to manipulate your rankings and mark yourself as SPAM. It is not a good thing for the web page or the website. So how much is enough?
Generally speaking, web content should have a keyword density, the number of keywords placed within a written or written article, that ranges from 2 percent to 5 percent. These keywords should be placed within the writing in a natural way, maintaining the informative nature of the article or written piece.
SEO is an art; There are more rules, tricks and tips for this art than any other on the Internet. One can be sure that everyone who knows SEO tactics and search engines also knows that everyone is trying to optimize their website, which in turn makes the battle fiercer than ever. The more pages on your site with a keyword density of 2 to 5 percent, the better you will rank with those bots.
Learning how to write SEO content for the web takes time and practice. To speed up the process, there are many SEO writers available to outsource each and every web content project you may have. These outsourced writers are SEO trained and can provide that perfect keyword density every time.
So whether you decide to outsource to optimize your website or go for it on your own and learn all about SEO and search engine rankings, this is definitely a strategy that is worth the effort and / or cost and will pay off for you. the duration of your website.