Although the abundance of opportunities to promote a business online can make it seem like online marketing is the only way, using offline methods to promote a business can be a very important and effective way to increase your profits. results.
The goal of all your marketing efforts is to make money. I am right? It goes without saying that in order to make money from your business, you must first get your act together to have the right message for your target audience and to be able to get that message across to your target audience. OK, so where do you find your audience? Do you really think that your target audience does nothing but stare at a computer?
Think about your daily activities and offline business promotion ideas will come up faster than Michael Phelps swimming laps. When you woke up in the morning and got ready for work, I’m pretty sure you were drinking coffee, juice, or some other beverage. The mugs can be imprinted with a business logo, website, or slogan that your potential customer may have in front of them. The message on a mug can be viewed up to 10 times a day, meaning a $5 mug costs less than three-fifths of a cent per print over its one to two-year lifespan. People will see your message when they are thirsty. And how often are people thirsty? Hmmm….
Fast forward to the morning, chances are you’re one of the millions who drove to work today. As you pull through traffic, the idiot who just cut you off has a bumper sticker about how proud he is of his honor student. Bumper stickers are a great way to get someone’s attention while they are driving. Yes, Virginia, even if we do someday make personal loans to buy gas, millions of drivers times millions of bumpers create millions of opportunities to get your message across in this way.
Now you’re at work. Called to yet ANOTHER meeting, you’re scribbling furiously. Pens are used at some point by virtually everyone who communicates. These pens can have your company information on it, which would be seen time and time again. Also, the pens are cheap, so you can get more for your money.
And lest I forget, what about your schedule? Do you have time for that meeting next week? You’d better check your calendar. Calendars are used all year, every year. They are referenced multiple times a day, which means potential customers may see your message frequently. Assuming someone looks at a calendar three times a day, a $3 calendar makes the cost per print $0.002! Calendars are a must and make great Christmas gifts. Here is the real trick. The same size ad in the yellow pages costs $4,000 a month or $50,000 a year.
Moving towards her ride home, she heads out of the office and while carrying some extra work to take home, her keys fall on the floor. Key rings are another commonly used item that he can place a commercial message on to advertise himself or his company. Keyrings go everywhere and are viewed an average of 10 times a day and have a five-year shelf life, which means 18,250 impressions for a $2.00 keyring. This equates to a cost of .00010. Advertising can’t get better than this.
I have given some offline business promotion methods here. This is certainly not the complete list – I encourage you to expand your business promotion horizons beyond the rectangular shaped display you are looking at now. The world of offline promotion offers a variety of opportunities that you may be missing out on.