Videos have a long shelf life and offer insurance agencies and brokers the opportunity to provide educational, engaging and effective content. Videos can range from recorded webinars to PowerPoint presentations to professionally composed whiteboard productions with scripted voice-overs and complementary background music.
Why add videos to your insurance agency website and why create a branded YouTube channel with videos? An important statistic to consider is that your insurance prospects are 80% more likely to watch your video than read your content. Another is the impact of video on your insurance search engine optimization efforts. Google gives more weight to web pages that contain videos and, of course, they own YouTube. More video generally equals better SEO insurance. And when your insurance agency video has a longer view time than other websites in the same search results, it gets an even bigger SEO boost from Google. Also, a video from an insurance agency gives growers a great reassurance for their email marketing, social media marketing effort.
Professionally branded YouTube channels can be used to create featured videos and targeted playlists. For example, you can offer playlists for P&C, Employee Benefits, High Net Worth Customers, and Personal Lines. Each playlist should have at least 3 videos, preferably more. These can be used for web marketing initiatives including email marketing and social media marketing.
Although prospects (and clients and partners) often prefer video to written content, not all visitors to this website will watch your video in its entirety. Insurance website visitors want to know if the video belongs to them, and if they don’t see your benefit quickly, they will leave your video and move to another site. To help improve adherence, be sure to add captions and transcripts. Subtitles and transcripts will help improve the chances of people watching the full video and increase your authority with Google. Subtitles and transcripts help:
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Increased watch time (up to 80%)
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Improve deep links with keywords in video
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Improve search results for keywords included in the video
Take the time to create insurance videos and get the most out of your benefits. Including insurance marketing videos on your website and adding them to a branded YouTube channel will help your insurance search engine optimization efforts, increase website traffic, and drive more insurance leads into your pipeline.
If you’re looking for ways to improve your insurance agency’s website, produce high-quality videos, and optimize your insurance agency’s SEO, and you lack the in-house time, tools, or skills to do so, you may want to consider outsourcing this initiative to a competent insurance marketing agency. .