Growth hacking has been around for some time. Different multinationals have coined their own definition of growth hacking, however, in simplified terms we understand growth hacking as SEO.
People who have used SEO to improve their website’s ranking in the Google search engine are already exposed to various growth hacking techniques.
Now let’s understand what is Growth Hacker?
To understand the profile of the growth hacker it is important to understand their job role. The profile is a combination of digital marketing and software programming and coding. He primarily focuses on generating website traffic and devises a strategy to increase business sales.
For example, they test landing pages, email deliverability, viral factor, and open graph, etc. They do a lot of analysis by studying business verticals in detail in management information system reports.
The growth hacker primarily focuses on the rapid spread of business-related information on a large scale, reaching millions of people on the Internet. This allows them to promote business services and products in a wide spectrum that reaches the large number of potential customers.
Given the fact that success in promoting the business is that more specialized services are used compared to conventional digital marketers.
Let’s understand how it benefits the business.
Growth Hacking makes the business accelerate at a fast pace.
A growth hacker is an experienced and specialized digital marketer with a unique set of skills that help them focus on a different set of challenges that are more critical compared to the challenges faced by the digital marketer. For startup business growth, digital marketing is an important task.
However, when the business is on the move, it faces the challenges of rapid growth. This is when such experts come into use for the detailed inspection of the online business and the issues that can be resolved with ease.
Growth hacking services are also helpful for people when their business is seeing the market trend change. Because of this, business owners are looking for streamlined ways for constant business growth or diversification.
Think of these services as an elevator that transports the passenger to the upper level. Similarly, the use of growth hackers ensures that the business grows by getting rid of critical challenges.
Growth Hacking Emphasis on Strengths for Quick and Big Business Launch.
Growth hackers target the customer base that is relevant to business growth and has high purchasing power. Compared to them, digital marketers focus on the large group of consumers on the web in hopes of generating leads and sales from them, while the response is generally not certain.
A famous example is LinkedIn, a professional networking website that has targeted working professionals and created a specialized networking platform. They could have been another famous social networking website. Instead, they chose to progress as a networking platform for working professionals and the corporate sector.
Focusing in this way helps growth hackers create a platform in a niche segment of an online business that needs to do well.
Now that we have understood how growth hacking can benefit growing businesses.
It is important to understand, how to become a growth hacker to boost your startup growth?
- Learn Programming: Growth hackers must have good knowledge and experience in computer languages like C, C++, Java, PHP, Cake and Python, etc. Learning programming is essential because it plays an important role in creating, developing, and testing web applications, mobile phone and tablet applications, and various other tasks. Not everyone excels at programming, it takes dedication and an analytical mind to learn the same.
- learn analytics: Analytics is an essential part of growth hacking. Growth hackers are required to think analytically to ensure they have information available in a structured way. It is important to think and act analytically because the solutions to business challenges are long-term and concrete.
- Learn Digital Marketing: Digital marketing is an essential tool to promote the website on the Internet. The business becomes popular with its target audience when it is promoted online with its products and services. Digital marketing promotes the business on different platforms such as social media, e-commerce, and famous blog sites, etc.
Growth hackers benefit from this skill set because they know how to promote the business and its services to the saturated target audience to increase the customer base that is vital to business growth.
If you’re looking for a career in growth hacking, make sure you’re prepared to invest time in long-term practice, work experience, and experimentation. Also, focus on solving business challenges before an effective solution for business growth is presented.