Do you feel like your business needs a rebrand, being a decade old company?
If so, it is certainly a good idea. As you continue to enhance your product or service line with evolving technology and market requirements, your brand needs a refresh too.
There are a number of companies that follow the rebranding without fearing its reverse effects. Because even if you change your company image, logo, brand colors, online presence, services/products, vision, mission, etc. makes it challenging to retain customer base, taking care of a few things can help you deal with that.
Things to keep in mind when making a rebrand –
Be flexible in developing another website – Don’t go for a new website unless your new services or products are extremely different from the old ones. Simply place your new logo, new brand colors, newly written relevant content with new targeted keywords, etc. may be enough. In case you need to have a new URL due to name change or similar reasons, it would be helpful to redirect the old site to the new URL. Making good efforts in terms of web design and SEO services is prudent. However, not having two websites or a completely new one would be easier from a maintenance point of view.
Keep the same social media pages – Having established a fan base on various social media platforms, recreating all the social media pages is of course a big risk of losing them. On the other hand, you will need to do your best to develop it from scratch. So you don’t need to go through all that effort, as social media platforms like Facebook allow you to update your new information on the existing page.
No need to set up a new Google My Business listing – your current business listing is on the map, you have a lot of followers. So just updating that would be enough for your revamped business. The fuss of creating a new business listing shouldn’t be a problem for you.
Get Expert Assistance – While undergoing a rebrand and working on the above things, it pays to get help from top web designers, SMMs, SEO service consultants or experts. Since, only skillful brains and expert hands can help you to have effective rebranding results by putting up-to-date techniques and knowledge. Getting connected to the best SEO and web design services company in various cities like Mumbai, Bangalore, Nagpur would enable you to have trained professionals to work for you.
So, just follow these things to have a happy rebranding and see its effective results!